Our offer is in Our Product
I was on a visit with my colleagues to #SouthIndia. We started our trip by visiting a very spiritual and a powerful temple. The experience was incredible and I enjoyed the entire experience of the prayer ceremony.
There after, we visited our dealer and spent some time with him to understand about the market in general and took some suggestions on improving our services to our customers. It just so happened that while we were sitting with him, a customer walked in and joined us in our conversation. As the customer began to speak, I learned that he had already purchased two of our #tractors in the past two months and had come back now for the third one. I felt very happy to see that this customer was returning for his third, in such a short duration. He went on to say that , he had visited our competitor’s dealership because they were offering him heavy discounts and they were trying to lure him away from us. He went on to say that his experience with our tractor saved him more money than any other brands. His word’s “I save two liters an hour with my #Powertrac while I work in #agriculture application and one liter when I operate it on #haulage operations”
It was great hearing him say all this, because I felt proud of the #engineering benefits that he was experiencing from our company.
As the conversation continued, the dealer introduced me and my head of sales to him and that got him to negotiate a better deal for the third tractor… after all every customer wants a bargain. As he started to negotiate, one of our guys told him, while others may offer you a great price , OUR #OFFER-IS-ON-OUR-PRODUCT….. the #customer stopped and wondered what he just heard!
Our guys went on to say, that if you are saving so much on every liter that you save an hour from our products, then we are offering you a benefit not just once, but through the entire life span of the product. Our offer of discount is already in-built on our product. He smiled and his smile was his conviction that he was there to buy his third tractor, because he already knew that our product has its offer built in.
I wanted to share this story because today’s customer is very intelligent and gone are the days for anyone to disguise a customers with scheme. We at Escorts won’t do this….
In the above story it is clear that a customer is willing to pay higher to get a product that will be lower in his running cost.
Our strength is in our engineering and today I felt very proud of all the engineers at #EscortsLimited delivering this experience and to those reading my blog, proud of every Indian engineer who is taking India to the world stage, as we did in #Mars !
God bless and continue engineering a better world for us all.