Glamour & Sophistication to the “World of Tractors”
I cannot contain my sense of pride at the launch of two new products from Escorts:
- Farmtrac™ Executive Series – Limited Edition
- Ferrari™ Orchard Tractor – a revolutionary new machine and a technology wonder, for the high value Orchard Farmers.
We launched these technology and glamour machines at a Press Conference held at the Le Meridien Hotel -Pune with the media, distributors and select vineyard customers in attendance.
We at Escorts have clearly recognized the changing face of the Indian farmer. The hitherto hidden entrepreneurial spirit of the farmer is now in the open. Our food security has always rested on his unshakeable spirit. In a small way we pay our homage and compliments by recognizing this change.
For the first time, Escorts is redefining the tractor market through a sophisticated blend of style and substance. Lets face it. These days who wants a clunky tractor? Why can’t the tractor have the look and feel and comfort of a luxury sedan? The challenge is to make it affordable, classy and tough enough for the rigorous demands of farming.
This synthesis of technology, style, and glamour are now presented to the Indian farmers for the first time. This will not only improve farm efficiency but also provide comfort during the tough tropical farming conditions of India.
Offering India’s best to the world and the world’s best to India – we now redefine and create new market segments and will offer premium range of affordable tractors packed with features and relevance to the new farmer of India.
We are proud of our design, engineering and manufacturing teams at Escorts for their dedication and discipline in meeting the challenges of change.
Gracing the occasion at the launch were the Chairman& Managing Director Mr. Rajan Nanda, Mr. Benso Marelli, Managing Director of BCS Group- Italy, manufacturers of Ferrari™ tractors, Mr. Roberto Pini, Commercial Director, BCS Group, Mr. S. Sridhar, CEO Escorts, Mr. Shenu Agarwal, Head of Marketing and Mr. Sameer Tandon, Head of National Sales.